What Are The Advantages Of On Hold Advertising
There is a trend to on hold advertising and away from on hold radio and recurring messages or dead silence whilst holding. Advertisement on hold is becoming more popular since most callers will drop the call when they are put on-hold. Recent research indicates that up to 60% of callers who are put on silent on-hold hang up within 40 seconds whilst callers who are put on-hold with on-hold messages remain for as long as three minutes. This poses a challenge for most companies that have many callers (such as those that provide customer service) and it is especially tough for companies in the outsourcing world like call centers and BPO centers. According to Better Business Marketing, having an on-hold message reduces abandonment of calls by up to 90%. According to Maxi Marketing, as many as 88% of the callers have indicated that they choose on hold messages to other options such as on hold music.
Putting callers on hold is essential because research shows that 55% of every communication is lost when a person speak over the phone (people like seeing body language) and this leaves 38% through the tone of voice 7% through words. Therefore giving an on hold message in the right tone will do miracles for your sales and your company's/brand's popularity.
On hold advertising is an effective advertising method which will go with other advertising methods such as branding. Advertising on hold is advantageous in that there is no need to pay a salesperson to do your promotions, which means you can save money. You do not need to train anyone or to cover vacations and other bonuses. All that you need for on hold advertising is a recorded message. In the message, you will be able to enhance the image of your company and the brands you are supplying, to promote your company's website and its unique features, to encourage your customers so that they can act, to endorse any product line that you may possess, and to talk about your strengths and specialties.
These messages enable you to thank your callers for their patience and to ensure them that they will be served soon, further ensuring that they will remain on longer. Some individuals opt for on hold radio, but the music and the messages from the radio do not have anything to do with your company and you could end up playing competitor commercials unwillingly.
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