Mobile Website Marketing Is Being Used More And More By Companies
Mobile devices, mobile phones and PDA's are one of the last great frontiers of viral advertisement ideas. However, we are now skilled at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices likewise. We are decent at filtering.
The very idea of unwanted mobile marketing and mobile advertising running through mobile website marketing on our Blackberries is frustrating. Mobile phones are the ultimate opt-in medium and, therefore, a great opportunity for marketers to connect with users - if that's what the users want. "WANT" is the key word at this point. How will ideally marketers approach the medium? There are 3 main ways to achieve this. They are:
1. Offer unique content. Anyone can offer ring tones. It's the unique content, for example wonderful mobile images of new brand ideas, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most powerful when it offers exclusive content for wireless phones.
2. Make it helpful and suitable. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network allowed Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of "Sprint-envy" going around among non-sprint customers.
3. Clearly explain plans. Generally, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy issue, a text message often takes priority over almost any other form of communication. Why? Because we haven't yet been flooded with mobile spam, and this is what leads to us to focus on wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to find out. Video offers fantastic opportunities for engagement. Users already skip their filters for really useful or unique content and will do so for rich exclusive, compelling content.
Mobile Website Marketing Is Being Used More And More By Companies
Mobile devices, mobile phones and PDA's are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
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