Is Organic Search Engine Optimization Important? The Elements Of Proper Organic Search Engine Optimization
Search engine optimization can be done in two ways - the honest one (white hat) and the dishonest one (black hat).
White hat optimization refers to legal website optimization tactics, recognized by the search engines.
Black hat SEO methods are way to cheat your way to higher website ranks. If the search engines find out that (and they tend to do), your site will get penalized and thrown at the bottom of the search results.
Black hat actually represents dishonest methods of link building.
There are 2 parts of website optimization - on-site optimization and off-site optimization.
On-site optimization represents proper inter-linking of your site pages, domain name, page names, size of page, optimization of HTML tags (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good SEO and accounts for about 25% of your web site rank in search engines.
Off-site optimization refers to to gaining proper links pointing to your web pages. The most vital thing about the linking is which website is the link coming from and what the anchor text is (it needs to be relevant to your website content).
Let's suppose we have a web site A, which is about animal training, and web site B, which is about money making, both linking to your website X, which is also about earning cash.
In both cases, the link's anchor text should be relevant to your web site content and should contain phrases that you want to rank high for. Anchor texts similar to click or click here will be totally useless. As a matter of fact, anything other than your relevant phrases would be useless.
If we suppose that both web sites, A site and site B, link to your web site, X, with relevant words (such as money making), the link from page B has a higher significance than a link from page A, but both are good as they are relevant.
A link is considered a vote from one site to another. Google pagerank (Google's view of web site's importance, is between 0 and 10) is another relevant factor for rankings on Google. The higher the pagerank of the web site linking to your site, the higher the link value in Google's eyes. You should get links from all relevant pages, not just high pagerank websites.
Actually, all links with relevant anchor text, acquired in a search engine-friendly way, are good for your web site ranking. Never stop the linking process, even when you rank first on all search engines for your hoped phrases.
There are a lot of elements search engines consider when they rank web sites, such as page sizes (should be less than 100 kilobytes), domain age, quantity and quality of links, link age and many others. It could take years for you to gain your hoped search engine rank.
SEO is very time-consuming, but provides long-term results and is vital for any profitable online company. If you need search engine submission or other guaranteed seo services, use an expert organic seo company to do the work for you!
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