Apple's Secret Strategy For Mobile Advertising: A Giant Change On Traditional Publicity System
Computer giant Apple has made a few moves in the last several months (including growth in the iphone apps market space) which involves a well-kept secret interest in mobile advertising. Apple filed a patent application several months ago that came to the focus among the public. The contents of that patent application point to a possible change in the manner that Apple could cash in on its products-both hardware and software, the software certainly is directly related to iphone applications that have become so popular nowadays. The facts of the patent state what Apple called 'enforcement routine' software which implies that the company will incorporate advertising into its hardware and software that consumers simply cannot jump over.
The patent also states the fact that clients would need to prove that they've either viewed or listened to an ad before being able to access the functionality features of the hardware. For instance, client couldn't use their iPod until they've watched the ad and then punched in a code to prove that the advertisings have been watched in their entirety.
The array of hardware that Apple that is developing this software for ranges from the iPhone to the set top box TV, Apple Television, to a notebook, the iPod touch and more. The catch is that clients will have to endure a very savvy advertising scheme that ensure they're paying attention. If not, the system can just block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this program is not just the dream of an Apple engineer.
The ramifications of this type of bold marketing move could very well rock the industry as we see the technique of opening the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in turn makes apple's mobile marketing products that much more attractive.
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